Web Directories – Performance, Purpose, Problems – A General Guide to Web Directories

The path to building a successful web directory is far from a simple task. It requires a certain amount of devotion to take a web directory script and transform it into a heavily used directory. Web directories contain more complexities than meets the eye, and I have learned first hand that the development of a quality web directory is no walk in the park. But a good web directory is worth its weight in gold, for both webmasters & internet surfers alike. Let us enter the world of web directories.A web directory acts much like a search engine, but on a much smaller scale. Web directories are essentially a categorized index of websites that have been submitted by website owners. Directories normally have search features, allowing users to search through the entire index, just like a search engine. The main differences between a directory and a search engine is that very few directories contain the amount of links that a search engine does. Search engines also collect data from websites, which is used to categorize and rank them. Directories lack the ability to “crawl”, or exam websites as search engines due, therefore the only information a directory contains on a particular website is the information that was submitted by the website owner. Most directories use meta tags and keywords to search for websites, where as search engines use complex algorithms that take into consideration much more than meta tags (the value of meta tags in search engines has actually declined). Web directories are not the most popular internet search tools because huge search engines like Google and Yahoo are much more convenient to use and contain a vast amount of resources available to be searched. The largest and most popular web directory is the Open Directory Project (DMOZ), whose links are indexed by Google, Yahoo, and the majority of other search engines. Google and Yahoo both have their own web directories as well. Though independently owned web directories may not be so popular for internet searchers, they do have their benefits for webmasters & surfers alike.Web directories can have several purposes, it all depends on what the administration’s intended goals are. Some web directories are purely advertising hot spots, while others focus on driving targeted traffic to the directory. Some directories are free, some paid, others both. Directories can have broad topics, or specific topics. Lets start with the different types of web directories.First, we have what is commonly referred to as a “niche” directory. Niche directories have a specific topic, or niche, and the links found within the directory reflect that. Examples of a niche would be automotive directories, sports directories, shopping directories, web promotion directories, etc. Niche directories are most beneficial to internet *searchers; they have a specific topic and therefore *surfers and *searchers have a better chance of finding what they want. In a human edited niche directory, you are very unlikely to find spam sites as well.We will label the next kind of web directory as a “Free for All” directory. Free for all directories have no specific topic. They are very broad in their category selection and links are usually hidden behind several sub-categories. Free for all websites can benefit webmasters so long as the “no follow” tag is not applied (page rank increase), however it is in your best interest to avoid free for all directories for several reasons. Using a free for all directory to search for a website is more likely than not going to require you to sort through heaps of spam. A lot of free for all directories are not human edited due to the massive amount of link requests they receive, and websites are not carefully examined before being approved into the directory. The link quality of some free for all directories is extremely poor. Also, a lot of free for all directories extract data from other directories; how original. No sense in supporting the lack of creativity or devotion in such web directories. Despite a flood of low quality free for all directories, there are some very good ones available. A well organized, human edited (human edited = higher quality links) free for all directory is a great place to search for websites. It also serves webmasters with increased website exposure and if they are lucky, the directory is indexed by Google and other search engines, therefore improving its ranking on search engine result pages.

The final type of web directories that will be examined are the poorest quality ones. Often referred to as “link farms” these directories are not human edited, due to contain high quality links, lack organization and unique features, and more often than not they become blacklisted from the major search engines. Searching these type of web directories is useless, and it’s highly recommended that you do not support such sites. Furthermore, if you are a webmaster, submitting your website to link farms will substantially decrease your popularity amongst search engines. These directories due more harm then good, and consequently give other directories a bad name.Whether you are submitting a website or searching for one, you will achieve the best results with a high quality niche directory. Webmasters, here are the common submission options for most web directories: Free submission: Submit your website to the directory for free. Simply fill out the form and wait for approval. A “no follow” tag is often placed on free submissions. Regular Submission: A small fee is usually necessary for regular submissions. Regular submissions can sometimes use the “no follow” tag. The main benefit is that submission approval times are significantly faster for regular submissions. Reciprocal Submissions: Free submissions that require a reciprocal link of the web directory to be placed onto the website you are submitting. Reciprocal submissions sometimes use “no follow’ tags, but often do not. Cost is free with reciprocal submissions. Featured Submissions: Paid submissions that grant you premium listing (websites listed in special section of category, generally above regular links), fast submission approval, and paid submissions do not place “no follow” tags on your links, meaning you gain a back link for search engine ranking benefits. Featured and regular submission fees are generally charged per year, and prices vary depending on the directory and the traffic it receives.Web directories have benefits for both webmasters and internet users. For webmasters, web directories main benefit is website exposure. Webmasters submit their websites to directories to increase their exposure. Not only can they receive traffic from people using the directory, but they can also benefit from a back link; a link to their website indexed by Google. Google ranks pages in several ways, but back links is one of the most important. A quality back link to your website increases your Google page rank. Enough quality directory back links, and your on your way to the top spot in Google search results. Bottom line: Web directories can increase your websites exposure by sending targeted traffic your way. For people using web directories as a search tool, web directories can offer you a big advantage over search engines. Search engine indexing is a big contest between website owners and therefore a lot of high quality content gets left out of the search engine result pages. Top results often go to corporations, big business, or highly devoted marketers. What about the little enthusiast and personal websites that contain valuable knowledge otherwise unavailable on the web?Well, a lot of these quality content websites can be found in web directories. If you are having trouble finding what your looking for in search engines, try searching for a niche directory and I bet you will find what your looking for. Furthermore, using web directories supports smaller businesses and helps the little guy out. Not everyone has the time or money to spend on internet marketing or website promotion, and web directories are a great way for these small websites to gain some exposure. Big search engines have monopolized the internet search market, and it makes the relationship between big search engines and website owners way to critical. Google doesn’t like you, and your sales drop 75 %. Now that does not seem right, does it? If more people frequented web directories, directory owners would gain a larger slice of the search engine market.There is a large number of web directories on the internet today that have been blacklisted by Google. It is best to avoid these directories at all costs; having your link listed there will most likely negatively affect your search engine rankings. But how do you know which directories to submit your URL to and which ones to avoid? These guidelines in rating web directories may help:1. Organization- Web Directories should be well organized and categorized.- Categories should be, neither, too broad nor too narrow. Category organization is important, but a directories search feature holds more value for finding links.- Links should be easily accessible.- Links should be posted into the correct category. If they are not, this is a sign of automated link approval, which should never be used in a directory. (Even the largest, most powerful of web directories are human edited).

- Poor quality and spam links should not be accepted into any decent web directory.2. Advertisements- A quality directory should contain a free submission option, so it is necessary for directories to offer sponsored listings and sale advertisement space. However, the page should not be cluttered with ads. This is a sign that the directory administration is too focused on making a quick buck than enhancing the internet experience.- If the directory has a specific topic, or niche, than the advertisements should pertain to that topic. Off topic and irrelevant ads do not belong on niche directories.3. Page Rank (PR)- Rumor has it that it’s possible to fake some page rank indicators. Make sure your page rank comes from a reliable source when examining the PR of a web directory.- Page rank is important factor in website popularity. However, directories that boast high page ranks, or have their page rank in the directory name or slogan typically use the page rank factor to compensate for their downfalls. It’s like bragging…and you want a modest web directory. Find a directory that shares and uses their page rank to the benefit of directory users, not a directory that clearly lacks in features but boasts a high PR.- Directories that display website links within a category in descending order of PR are less desirable than those that display links based on popularity (unique hits). Most desirable first, not highest PR; very beneficial to new websites attempting to build initial PR.4. No Follow Tag- A web directory that uses “no follow” tags on all links is useless.- “no follow” tags are acceptable on free submissions. Reciprocal & featured submissions should not be tagged as “no follow” links. This gives value and meaning to featured (sponsored) & reciprocal links, while controlling the amount of links indexed by search engines to a reasonable number.- In a quality directory, do not fear a “no follow” on your free submission. A good directory brings in targeted traffic, and though you may be missing out on that back link, there is still a lot of potential for increasing traffic.5. Reviews, Marketing, & Promotion- Search around for reviews and recommendations on web directories. There are some really good resources when it comes to choosing quality directories.- A web directory should be marketed to both webmasters & internet surfers. If a directory only attracts webmasters, what kind of web traffic is it likely to bring? Look into how the web directory is promoted and marketed.
These 5 guidelines can help you distinguish between low quality link farms and high quality, effective web directories. I hope this information helps you in your website’s marketing and promotion campaign, in terms of website directory submission.Teal Reid, SYC Automotive Directory Administrator

Businesses: 10 Mistakes that Most People Make

How to Accomplish Sure You’re Finding the Appropriate Affectionate of Amusing Signals for Your Website If you anticipate about the altered approach that you charge to yield in announcement your company, there is no catechism that the plan you’re able to do online is traveling to play a actual cogent role. The acumen for this is that the all-inclusive majority of humans who are affairs things these canicule will charge to be able to seek for those articles online. If you aren’t arresting online, then, you’re traveling to accept a actual boxy time ensuring that your aggregation continues to abound and allure new clients. One key affair that anyone alive with the internet can do if they wish to advance their ability will be to plan with the appropriate kinds of online amusing signals. This can be a little bit ambagious for humans who ability be new to the apple of online marketing. However, there are a brace of key strategies you can plan with that will be able to advice you get the kinds of after-effects you’re searching for. Anyone who wants to be able to advance a abundant added able action for ambidextrous with amusing signals will acquisition that the column beneath is traveling to accommodate you with absolutely what you need. It’s a acceptable abstraction to do a bit of analysis of altered amusing signals afore you absolutely try to use them for your own website. If you wish to get your online visitors added aflame about talking about your articles or services, you’ll about ascertain that these amusing signals will be the best way to get results. You’ll usually acquisition these sorts of icons placed at the end of any affectionate of agreeable that the aggregation would adulation to be shared. If you accept these links and amusing signals placed in the appropriate location, you should apprehension a big fasten in the affectionate of responses that you get from your sales.

3 Lessons Learned: Tips

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News For This Month: Businesses

While it ability assume a little bit difficult to use amusing signals appropriately at first, the accuracy is that you can bound get some absurd after-effects with a actual baby bit of effort. As you abide acquirements about which of your amusing signals get the best accessible results, you should be able to accomplish some advance on axis your business into a success.

Responsibilities of the Chief Executive Officer (CEO)

A chief executive officer (CEO) is the most senior corporate officer or executive. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations. The CEO of a corporation or company reports to the board of directors and is charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or another element. In the non-profit and government sector, CEOs aim at achieving outcomes related to the organization’s mission, such as reducing poverty, increasing literacy, etc. The CEOs are also titled as president, chief executive (CE), and managing director (MD), as well as representative director (RD) in Japan.

The Difference Between CEO and Chairman of the Board:

In some European Union countries, there is a dual board system with two separate boards, one executive board for the day-to-day business and one supervisory board for control purposes (selected by the shareholders). In these countries, the CEO presides over the executive board and the chairman presides over the supervisory board, and these two roles will always be held by different people. This ensures a distinction between management by the executive board and governance by the supervisory board. This allows for clear lines of authority. The aim is to prevent a conflict of interest and too much power being concentrated in the hands of one person.

In the United States, the board of directors (elected by the shareholders) is often equivalent to the supervisory board, while the executive board may often be known as the executive committee (the division/subsidiary heads and C-level officers that report directly to the CEO).

Related Positions:

A CEO has several subordinate executives, each of whom has specific functional responsibilities referred to as senior executives, executive officers or corporate officers. Subordinate executives are given different titles in different organizations, but one common category of subordinate executive is the vice-president (VP). An organization may have more than one vice-president, each tasked with a different area of responsibility (e.g., VP of finance, VP of human resources, VP of research and development, etc.). Some organizations have subordinate executive officers who also have the word “Chief” in their job title, such as Chief Operating Officer (COO), Chief Financial Officer (CFO) and Chief Technology Officer (CTO).

US

In the US, the term chief executive officer is used primarily in business, whereas the term executive director is used primarily in the not-for-profit sector. These terms are generally mutually exclusive and refer to distinct legal duties and responsibilities.

UK

In the UK, “chief executive” and “chief executive officer”, are used in both business and the charitable sector (not-for-profit sector). In the United Kingdom, the term director is used instead of chief officer.

Role and Responsibilities of the CEO:

The board’s most important role is to appoint and work with the CEO. In practice the two are mutually dependent. This relationship is crucial to the organisation’s success. It can be hampered by a lack of clearly defined responsibilities/delegations or by either party stepping outside of those agreed terms. This information should preferably be captured in writing, either in the employment contract or a separate agreement.

Responsibilities of CEO may include:

  • Developing and recommending business plans for the board’s consideration;
  • Submitting reports, budgets and financial statements to the board;
  • Implementing all approved plans, policies and programmes and achieve agreed targets;
  • Overseeing the financial management of the organisation;
  • Maintaining awareness of the business, economic and political environment as it affects the organisation;
  • Overseeing the effective operation, administration and development of the company;
  • Protect and enhance the image and reputation of the company;
  • Ensuring compliance with legal and regulatory obligations.

Terms of appointment and executive service agreements:

The terms and conditions of the CEO’s appointment plus the extent of the CEO’s authority will be reflected in either a letter of appointment signed by both parties or in a more formal executive service agreement.

This will cover the CEO’s:

  • Duties and responsibilities;
  • Length of contract and conditions for reappointment;
  • Structure of remuneration package, including incentives and other financial benefits;
  • Entitlements to leave and any special benefits;
  • Entitlements to employment in the case of a takeover or merger with another company;
  • Special requirements such as prohibition from having interests in competing companies;
  • Frequency of performance evaluations;
  • Commitment to abide by company and regulators’ rules;
  • Commitment to always promote the interests of the organisation and not to engage in any conflicting interests;
  • Obligation to return all organisational information to the organisation when leaving;
  • Confidentiality clauses;
  • Circumstances in which termination may occur, and associated procedures and entitlements.

Delegation of Authority:

The process of formalising the CEO’s powers and responsibilities in writing will help the board to clarify its expectations. At the same time the board’s responsibilities should be made clear in its own charter. These documents are meant to give both sides freedom to act within boundaries, rather than to constrain.

Conversely, not defining the boundaries of the CEO role means that a CEO has to regularly approach the board for approval of activities and plans. This is an ineffective use of time, does not encourage high performance and misuses the board’s skills, knowledge and experience by making them a checker rather than an adviser. By proactively communicating expectations, the CEO is free to work within these boundaries to achieve organisational goals and the board is not left to make decisions on the run.

Perhaps the most important clarification concerns matters which must be referred to the board for decision or approval. Because directors have specific duties under the Companies Law they will retain control over some matters. This will vary from organisation to organisation.

Examples of delegations that boards typically make to CEOs include:

  • Management of major operational activities;
  • Financial management limitations, e.g. on capital expenditure and operational expenditure;
  • Senior staff appointments;
  • Writing contracts;
  • Role in strategic planning.

Delegations should be reviewed regularly as a matter of course but may need extra revision if unanticipated situations arise. For listed companies, the obligations of the board regarding continuous disclosure to the Stock Exchange about market sensitive matters requires clear delineation and understanding.

Directors are responsible for the exercise by the delegate of any powers delegated by directors to that person, subject to the operation of the “reasonable reliance” defences under the Companies Law.

Reporting to the board:

The CEO writes a report for inclusion with the board papers for each board meeting and will probably speak at the meeting. The CEO should focus on the role of the board – governance and oversight – and use the board’s considerable expertise to assist with high level issues. The CEO should concentrate on governance-level concerns, not operational matters, and ensure that the board receives the report in time to consider it fully.

The board should think of the CEO’s Report as “for information”, with matters requiring decisions or substantial discussion being better placed in separate agenda items. The CEO may need to refer matters to the board at other times. In these cases, the chairman is the main contact point.